Performance Marketing Manager

Key Responsibilities:

• Take full ownership of Google Ads, Facebook/ Instagram Ads, LinkedIn Ads, and

other paid marketing platforms

• Constantly optimise campaigns across all platforms to generate highest

number of leads/ conversions while maximising ROI/ ROAS

• Analyze the market, competitors, and audience- providing actionable insights
• Maintain and monitor keyword bids, daily/ monthly budget caps, impression

share, quality score, and other important account metrics across all platforms

• Coordinate with the copywriters & graphic designers to provide creative copy

suggestions and graphical ad templates.

• Communication with the team and management on project development,

timelines, and results.

• Provide oversight and work closely with the other team members to meet

targets.

Must-have skills

• 5 years of minimum work experience driving performance marketing and growth in a mid to

large size organization

• Must have a proven track record of significant business growth with good ROI, preferably in

the online B2C space

• Proven track record of conceptualising, successfully executing and tracking large scale

marketing campaigns that generated excellent results

• Hands-on experience in running all types of campaigns on Google & Facebook properties

• Hands-on experience in using GA, Omniture, Appsflyer, and equivalent analytics tools

• Hands on experience with user retention/ engagement campaigns and related tools

• Should have managed monthly budgets of more than 30 lacs INR.

• Excellent communication, interpersonal, and organizational skills.

• Experience with brand marketing would be a positive